Is Disruptive Advertising Your Friend Or Foe?
Have you ever been on your phone or desktop browsing the web, reading the latest news or shopping for your favorite shoes, then all […]
Interactive Advertising: Is It Really Worth It?
Have you ever found yourself in this situation? You’re watching TV and a fitness commercial comes on, and you think to yourself, “I should […]
Can You Keep A Secret?
As a child, did you ever dream of sneaking away from your family dinner to devour a box of ice cream? Or as an adult, […]
Reviews: The Good, The Bad, & The Objective
I don’t know about you, but it certainly seems like online reviews and ratings have become increasingly important, particularly within the last 2-4 years. […]
Working Harder is Smarter Than You Think
Today’s date is Jan 19, which means we’re past the halfway mark of the month (holy cow, time really does fly). Being closer to February […]
Sell Me This Cake
2023 is now in full swing and I can’t help but think how much food, in particular cake, I shamelessly consumed during the holiday […]
Product Alert — New Reporting Tool
Say goodbye sheets, good-riddance slides, and sayonara clunky ads manager! Introducing our new reporting tool which can save you hours wasted on manipulating data […]
Product Alert — Brief Builder is Now Bigger & Better Than Ever
We’re thrilled to announce we’ve made a number of enhancements to our Brief Builder to make it easier, simpler, and more valuable for you. […]
How can the past influence your business’ future?
Rose-Tinted Glasses For the Past — And Your Products They say you look at the past through ‘rose-tinted glasses’; what if your customers could […]
Does Free Shipping Harm Your Profitability?
Free shipping promotions are all the rage right now! Who doesn’t like a freebie, right? Many online retailers offer free shipping as a way […]
Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
What the Luck is Going On?
Turning shopping into a promotional game has huge potential. In a test, researchers discovered that promotional games increased conversion rates by anything from 42% […]